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In another Kaiser study, co-sponsored by The NewsHour with Jim Lehrer, nearly half of American consumers said they trust advertisements to provide them with accurate information. Future Consumer com by Frank Feather, page 190 The pharmaceutical companies have been quick to realize the potential of this expanding market and are beginning to target advertising for prescription medicines directly to consumers, on television and in print. Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 12 The 1997 change unleashed an unprecedented onslaught of commercials. In 1985 the pharmaceutical Advertising Council and the FDA solicited funds from the pharmaceutical industry to combat medical quackery; they also issued a joint statement addressed to the presidents of advertising and PR agencies nationwide, asking them to cooperate with the anti-quackery campaign. <br> " Overdose by Jay S Cohen, page 162 The medication marketplace is a very competitive world. Overdose by Jay S Cohen, page 56 In fact, pharmaceutical companies spend more than 21 billion dollars a year on promoting and marketing their products, of which about 88 percent is directed at physicians.D. <br> In the late 1970s and 1980s, I added another interest—food politics. Health Care in the New Millennium by Ian Morrison, page 44 In order to reach the widest audience possible, drug companies are no longer just targeting medical doctors with their message about antidepressants. 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They resisted the idea that there were equally good and perhaps even better ways to relieve their allergy symptoms than a new (and therefore less well tested) drug. Prozac Backlash by Joseph Glenmullen MD, page 232 For years the pharmaceutical industry was allowed to market its drugs only to doctors. Innocent Casualties by Elaine Feuer, page 11 Although it is entirely legal for a doctor to use a drug off-label, it is illegal for a drug company to advertise a drug for any purpose other than the one or ones approved by the FDA. </p> <p> I'm not even a gullible person, yet I was persuaded by pharmaceutical company advertising." Disease Prevention And Treatment by Life Extension Foundation, page 725 At first, pharmaceutical companies stepped up advertising, some of which ran for four pages, in the medical journals and weekly magazines sent to doctors' offices. In addition, many of these companies give grants to the journals in which they advertise. <br> 4 in 2000. As a result, niacin does not enjoy the intensive advertising that the HMG CoA reductase inhibitors and gemfibrozil enjoy. Graedons Best Medicine by Joe Graedon & Dr Terasa Graedon, page 111 Among the wealthy nations that support the global pharmaceutical industry, the United States is by far the most permissive in its regulatory scheme. Death By Medicine by Gary Null PhD, page 10 Yet doctors repeatedly make new drugs bestsellers within months. On The Take by Jerome P Kassirer M. <br> And despite the huge increase, drug companies spend even far more dollars in advertising their products to physicians, not consumers. </p> </center> </td> </tr> </table> </div> </body> </html>